MagicBid
Features
| Bidder Code | magicbid | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display, video | Multi Format Support | will-bid-on-one |
| TCF-EU Support | no | IAB GVL ID | none |
| GPP Support | usnat, usstate_all, usp | DSA Support | no |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | no |
| Safeframes OK | yes | Supports Deals | no |
| Floors Module Support | no | First Party Data Support | no |
| Endpoint Compression | check with bidder | ORTB Blocking Support | no |
| User IDs | none | Privacy Sandbox | check with bidder |
Note
The MagicBid adapter requires setup before beginning. Please contact us at support@magicbid.ai to receive your host and adUnitId values.
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
host |
required | Publisher-specific RTB host provided by MagicBid (ends with .rtb-magicbid.ai) | 'ads-2j0kac.rtb-magicbid.ai' |
string |
adUnitId |
required | Ad Unit ID for this placement, provided by MagicBid | 631967104 |
integer |
adUnitType |
optional | Ad format: 'banner' or 'video'. Inferred from mediaTypes if omitted. |
'banner' |
string |
custom1 |
optional | Custom targeting parameter 1 | 'sports' |
string |
custom2 |
optional | Custom targeting parameter 2 | 'en' |
string |
custom3 |
optional | Custom targeting parameter 3 | 'US' |
string |
custom4 |
optional | Custom targeting parameter 4 | 'premium' |
string |
custom5 |
optional | Custom targeting parameter 5 | 'homepage' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_magicbid |
hb_bidder_magicbid |
hb_adid_magicbid |
hb_size_magicbid |
hb_source_magicbid |
hb_format_magicbid |
hb_cache_host_magicb |
hb_cache_id_magicbid |
hb_uuid_magicbid |
hb_cache_path_magicb |
hb_deal_magicbid |